Manuel B. Garcia

Manuel B. Garcia serves as the Senior Director for Educational Technology and Digital Learning at FEU Institute of Technology, Manila, Philippines. Read More

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Can Generative AI Help Design a Pilot or Feasibility Study?

Generative AI can help researchers design pilot and feasibility studies by identifying implementation uncertainties, defining feasibility outcomes, and planning progression criteria. Learn why these studies should assess whether future research can be conducted rather than claim intervention effectiveness prematurely.

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01 · The Question

Can AI Help You Test Whether Your Main Study Is Worth Attempting?

You are preparing a research project involving a new AI-supported instructional intervention. Before conducting a full-scale evaluation, you want to determine whether students can be recruited, the intervention can be delivered as planned, and the proposed assessments will work.

You ask generative AI to design a pilot study. It recommends recruiting a small sample, administering a pretest and posttest, and testing whether the intervention produces a statistically significant improvement.

The plan sounds familiar, but does it actually address the purpose of a pilot or feasibility study?

A preliminary study is not necessarily a smaller version of the main study designed to establish effectiveness. Its central purpose may be to resolve uncertainties about whether the intended research can be implemented successfully.

02 · The Short Answer

AI Can Help Plan Feasibility Research, but the Study Must Address Feasibility Questions

In Brief

Generative AI can help researchers design pilot and feasibility studies by identifying uncertainties about recruitment, intervention delivery, measurement, retention, acceptability, and research procedures. However, AI may incorrectly frame these studies as small effectiveness trials or recommend arbitrary sample sizes and progression criteria. Researchers must define what needs to be tested before the main study and select methods that provide appropriate feasibility evidence.

A useful pilot or feasibility study should inform a decision about whether and how to proceed with a future investigation. Its success should not be judged primarily by whether a small-sample significance test produces a favorable result.

03 · What You Need to Know

How AI Can Support Pilot and Feasibility Study Development

What Is the Difference Between a Pilot Study and a Feasibility Study?

The terms are frequently used interchangeably, but methodological guidance distinguishes their purposes.

Eldridge and colleagues (2016) explain that feasibility studies investigate whether a future study can be undertaken and how it should be conducted. Pilot studies are a subset of feasibility studies in which a future study, or part of it, is conducted on a smaller scale.

Feasibility study Investigates whether a proposed study or intervention can be implemented and what modifications may be required.
Pilot study Tests part or all of the intended future study on a smaller scale to evaluate its procedures and implementation.

For example, interviewing instructors about whether an AI tutoring intervention could fit existing teaching arrangements may form part of feasibility research.

Conducting a small-scale version of the proposed randomized trial, including recruitment, allocation, intervention delivery, and outcome assessment, would more specifically resemble a pilot trial.

Researchers should identify the actual purpose rather than rely on the term pilot simply because the sample is small.

Why Should Feasibility Questions Come Before Effectiveness Questions?

A full-scale intervention evaluation may fail because participants cannot be recruited, the intervention is inconsistently delivered, or important outcome data cannot be collected.

These problems may exist independently of whether the intervention has a beneficial effect.

For example, an AI tutoring system might appear promising, but students may not use it consistently, technical access may be unreliable, or instructors may find implementation incompatible with course schedules.

A feasibility study can investigate these uncertainties before substantial resources are committed to a definitive evaluation.

Its primary questions should therefore concern whether the future research can be conducted and what changes are necessary.

What Feasibility Outcomes Can AI Help Identify?

AI may help organize feasibility objectives across recruitment, implementation, measurement, and participant experience.

Feasibility domain Illustrative question Possible indicator
Recruitment Can sufficient eligible participants be enrolled within the available period? Number recruited per week or proportion consenting.
Retention Can participants remain in the study until the required assessments? Proportion completing follow-up.
Intervention delivery Can the intervention be implemented as specified? Completion of planned sessions or delivery components.
Adherence Do participants engage with the intervention as intended? Proportion meeting prespecified usage or participation criteria.
Measurement feasibility Can the required outcome data be obtained? Completeness and usability of assessment records.
Acceptability Do participants and implementers consider the procedures acceptable? Survey responses, interviews, or documented feedback.
Technical feasibility Can the required technology operate reliably in the research setting? Access failures, interruptions, or unresolved technical incidents.

Not every study requires all these outcomes. The appropriate selection depends on the uncertainties that could prevent the main study from proceeding.

What Are Progression Criteria?

Progression criteria are prespecified conditions used to inform whether a study should proceed to a larger investigation, proceed with modifications, or undergo substantial reconsideration.

Avery and colleagues (2017) discuss the importance of progression criteria in external pilot randomized trials.

For example, a researcher might specify minimum recruitment, retention, and intervention-delivery targets before beginning the pilot.

These criteria should reflect the requirements of the intended main study, relevant prior evidence, and stakeholder or methodological judgment.

AI may suggest candidate thresholds, but it cannot establish their appropriateness without sufficient contextual information.

Should Progression Criteria Use a Traffic-Light System?

Some pilot studies use a traffic-light approach to organize progression decisions.

Category Illustrative interpretation Possible decision
Green Prespecified feasibility conditions are sufficiently met. Consider proceeding under the planned or appropriately refined protocol.
Amber Feasibility concerns exist but may be addressable. Consider modifications and further assessment.
Red Important feasibility conditions are not met. Reconsider the design, intervention, or decision to proceed.

The labels themselves do not determine scientific decisions. Thresholds and their interpretation should be established before the results are examined, while allowing justified consideration of qualitative evidence and contextual circumstances.

A red result does not necessarily mean that the intervention is ineffective. It may indicate that the research procedures or implementation arrangements are not sufficiently feasible.

Can AI Recommend a Pilot Study Sample Size?

AI can explain sample-size considerations, but it should not provide a universal number without examining the study's objectives.

For example, a pilot designed to estimate a recruitment proportion with a specified degree of precision may require a different sample size from one intended to examine intervention delivery across several classrooms.

Whitehead and colleagues (2016) discuss sample-size considerations for pilot randomized trials in relation to planning future studies.

However, their recommendations apply to particular objectives and assumptions. They should not be treated as a universal rule for every pilot or feasibility investigation.

Researchers should determine which feasibility parameter needs estimation, the required precision, the unit of recruitment or randomization, and the resources available.

Should a Pilot Study Test Whether the Intervention Is Effective?

A pilot study may collect clinical, educational, or behavioral outcomes to assess whether measurement procedures work and to obtain preliminary information relevant to planning.

However, small pilot studies are generally not designed to provide definitive tests of intervention effectiveness.

Using statistical significance as the main criterion for deciding whether to proceed can be misleading because pilot samples are often too small to estimate intervention effects precisely.

Eldridge and colleagues (2016) emphasize the feasibility purpose of pilot studies conducted in preparation for randomized trials.

Researchers should distinguish feasibility outcomes from exploratory effectiveness outcomes and avoid interpreting an inconclusive significance test as evidence that the intervention does not work.

Watch Out

Do not judge a pilot study primarily by whether its intervention effect reaches p < 0.05. A pilot may successfully establish recruitment and measurement feasibility even when the effectiveness estimate is highly uncertain.

Can AI Help Design a Pilot Randomized Trial?

Yes. AI may assist in planning a smaller-scale evaluation of recruitment, randomization, allocation concealment, intervention delivery, follow-up, and data collection.

For example, a researcher might pilot a proposed randomized study of AI-generated feedback to determine whether students can be assigned to conditions and whether blinded writing assessment can be implemented.

However, a pilot trial should preserve the essential procedures that need testing. Omitting randomization from a pilot intended to evaluate the feasibility of randomization would leave that particular uncertainty unresolved.

Researchers should examine randomization procedures and feasible blinding arrangements when these form part of the intended definitive trial.

Can Feasibility Research Use Qualitative Methods?

Yes. Interviews, observations, and other qualitative approaches may provide important evidence about why particular procedures are acceptable, difficult, or impractical.

For example, a recruitment target may not be achieved because students misunderstand the study, instructors are reluctant to release class time, or institutional procedures delay enrollment.

Numerical recruitment rates identify the problem but may not explain its causes.

Qualitative inquiry can help researchers understand implementation barriers and develop justified modifications.

Where quantitative and qualitative components are intentionally integrated, the feasibility study may incorporate a mixed-methods approach. The rationale for integration should be explicit.

How Can AI Help Identify Feasibility Problems Specific to Educational Technology?

Educational technology interventions may involve requirements that are not adequately captured by generic research templates.

These may include platform access, internet reliability, device compatibility, institutional data protection requirements, licensing restrictions, technical support, and the ability to maintain consistent intervention exposure.

For example, a study using a commercial generative AI platform may be affected by changes to model behavior, access conditions, or available features during implementation.

AI may help identify these risks, but the researcher must verify the actual platform conditions and institutional requirements.

This is one reason to examine whether AI recommendations overlook field-specific constraints.

What Should a Feasibility Study Produce?

A useful feasibility study should inform a practical decision about the future investigation.

Its outputs may include recruitment estimates, retention information, implementation findings, measurement problems, acceptability evidence, and recommended protocol modifications.

It should also document which uncertainties remain unresolved.

A favorable feasibility result does not establish intervention effectiveness. Conversely, identifying implementation problems may be a valuable outcome because it prevents an inadequately prepared definitive study from proceeding.

How Can You Use AI to Plan a Feasibility Study Systematically?

1. Describe the intended main study. Identify the research question, design, intervention, population, and proposed procedures.
2. Identify critical uncertainties. Determine which implementation or methodological questions could prevent the main study from succeeding.
3. Formulate feasibility objectives. Translate the uncertainties into specific questions about recruitment, delivery, measurement, retention, or acceptability.
4. Select appropriate indicators. Define what information will be collected to evaluate each feasibility objective.
5. Establish progression criteria. Specify contextually justified thresholds or decision rules before collecting data.
6. Determine sample and procedures. Select a design sufficient to investigate the feasibility objectives rather than relying on arbitrary pilot sample sizes.
7. Plan interpretation and revision. Explain how findings will inform decisions about proceeding, modifying, or reconsidering the main study.

The proposed feasibility study should then undergo appropriate methodological and ethical review before implementation.

04 · A Practical Example

Designing a Feasibility Study for an AI Tutoring Intervention

Hypothetical Example

Can a Randomized AI Tutoring Trial Be Implemented in a University?

A researcher plans a future randomized trial evaluating supplementary AI tutoring for first-year mathematics students.

Before conducting the full trial, the researcher wants to determine whether students can be recruited, the tutoring system can be delivered consistently, and examination outcomes can be collected.

AI initially recommends a small pretest-posttest effectiveness study. The researcher instead reformulates the project around feasibility questions.

Feasibility question Possible indicator How findings inform the main study
Can eligible students be recruited? Recruitment rate and consent proportion. Inform recruitment duration and required institutional support.
Can random assignment be implemented? Completion of allocation procedures without major deviations. Identify operational problems with the proposed trial design.
Will students engage with AI tutoring? Prespecified usage and participation indicators. Inform intervention delivery and adherence strategies.
Can outcome assessments be completed? Proportion of usable pretest and posttest records. Identify measurement and follow-up problems.
Is the intervention acceptable? Student and instructor feedback. Identify implementation barriers and necessary modifications.

The researcher works with methodological advisers and institutional stakeholders to establish progression criteria appropriate to the planned main trial.

Suppose the feasibility study finds that recruitment is adequate but many students cannot access the tutoring system reliably.

The decision: The researcher revises technical support and intervention delivery procedures before considering a larger trial.

The pilot's value lies in identifying an implementation problem that could compromise the definitive evaluation.

Even if preliminary achievement differences favor the AI tutoring group, the researcher avoids treating those results as definitive evidence of effectiveness because the pilot was not designed or powered for that conclusion.

05 · What Researchers Often Get Wrong

Common Mistakes in AI-Generated Pilot and Feasibility Study Plans

Misconception

A Pilot Study Is Simply a Main Study With Fewer Participants

A pilot should investigate uncertainties relevant to conducting the future study. Reducing sample size without specifying feasibility objectives may produce little useful planning evidence.

Misconception

A Pilot Is Successful Only If the Intervention Produces Significant Results

Pilot studies are generally not intended to provide definitive effectiveness tests. Recruitment, implementation, and measurement feasibility may be more appropriate primary outcomes.

Misconception

Every Pilot Study Should Recruit 30 Participants

No universal sample size applies to every pilot or feasibility study. The required number depends on the objectives, parameters, precision, design, and practical constraints.

Misconception

Feasibility and Pilot Studies Are Completely Unrelated

Pilot studies are generally understood as a subset of feasibility research in the framework described by Eldridge and colleagues (2016). Their distinction concerns whether part or all of a future study is conducted on a smaller scale.

Misconception

AI Can Set Universal Progression Thresholds

Progression criteria require justification based on the main study's requirements and research context. Arbitrary thresholds may lead to inappropriate decisions.

Misconception

Successful Feasibility Means the Intervention Is Effective

Feasibility concerns whether procedures and implementation are workable. Effectiveness requires a separate evidentiary assessment using an appropriate study design.

06 · What This Means for You

Ask AI What Must Be Learned Before the Main Study Can Proceed

When planning a pilot or feasibility study, begin by identifying the uncertainties that could undermine the proposed definitive investigation.

AI can then help translate those uncertainties into feasibility objectives, indicators, data collection procedures, and progression decisions.

A simple decision framework

If recruitment feasibility is uncertain
Measure recruitment rates, eligibility, consent, and barriers to participation.
If intervention delivery is uncertain
Examine fidelity, adherence, technical requirements, and implementation problems.
If measurement procedures are untested
Evaluate assessment completion, usability, timing, and relevant measurement concerns.
If the future trial's procedures need testing
Consider a pilot design that reproduces the relevant recruitment, allocation, and follow-up processes.
If progression criteria cannot yet be justified
Consult methodological literature and relevant stakeholders before establishing decision thresholds.

A Prompt for Designing a Feasibility Study

Example Prompt

"I am planning a future randomized trial of supplementary AI tutoring for first-year university mathematics students. Before the main trial, I need to assess recruitment, randomization procedures, intervention adherence, technical reliability, retention, and outcome measurement. Recommend a pilot or feasibility study focused on these uncertainties. For each objective, identify suitable indicators, data collection procedures, and possible progression criteria requiring contextual justification. Explain how the findings would inform decisions about the main trial. Do not use statistical significance of intervention effectiveness as the primary success criterion or recommend an arbitrary sample size."

Researchers should then examine whether the proposed preliminary study is itself feasible to implement and whether the design addresses the uncertainties that genuinely matter.

Where the intended main study involves experimental procedures, the pilot should also consider validity threats that may emerge during recruitment, intervention delivery, and outcome assessment.

A useful feasibility study should reduce uncertainty about the next research decision rather than merely produce a preliminary p-value.

07 · A Quick Checklist

Before Finalizing an AI-Assisted Pilot or Feasibility Study

Before implementing the preliminary study, check:
Have I clearly described the intended main study?
Have I identified the specific uncertainties the preliminary study must address?
Is the study appropriately classified as pilot, feasibility, or both?
Are the primary objectives focused on feasibility rather than definitive effectiveness?
Have I selected measurable indicators for each feasibility objective?
Are progression criteria established and contextually justified before data collection?
Is the sample size justified by feasibility objectives rather than a universal rule?
Will the study test the procedures that matter for the future investigation?
Have I planned how findings will inform modifications or progression decisions?
Have I obtained appropriate methodological and ethical review?
08 · Frequently Asked Questions

Frequently Asked Questions About AI and Pilot or Feasibility Studies

Can ChatGPT design a pilot study for my research?

It can help identify feasibility objectives, procedures, indicators, and possible progression criteria. The resulting plan requires methodological review and should address uncertainties relevant to the intended main study.

What is the difference between a pilot and a feasibility study?

Feasibility studies investigate whether and how future research can be conducted. Pilot studies are a subset in which part or all of the intended study is implemented on a smaller scale.

Is 30 participants enough for a pilot study?

There is no universally appropriate sample size. The required number depends on the feasibility objectives, precision requirements, design, and available resources.

Should I test hypotheses in a pilot study?

Preliminary outcome data may be collected, but pilot studies are generally not intended for definitive effectiveness hypothesis testing. Feasibility objectives should guide the main interpretation.

Can a pilot study use random assignment?

Yes. A pilot randomized trial may test whether the intended allocation, intervention, and follow-up procedures can be implemented successfully.

Can a feasibility study use interviews?

Yes. Interviews may help explain recruitment barriers, acceptability, intervention experiences, and implementation problems. Qualitative evidence can complement quantitative feasibility indicators.

What happens if progression criteria are not met?

The research team should examine whether the problems can be addressed through modifications, require further feasibility work, or justify reconsidering the main study. The decision should follow the prespecified criteria and relevant contextual evidence.

Does a successful pilot prove the intervention works?

No. Successful feasibility indicates that important research procedures or implementation conditions may be workable. Intervention effectiveness requires appropriately designed and interpreted evidence.

09 · The Bottom Line

A Good Pilot Tells You Whether the Main Study Can Be Done, Not Whether You Have Already Won

The Bottom Line

Generative AI can help design pilot and feasibility studies by identifying implementation uncertainties, selecting feasibility indicators, and organizing progression decisions. However, the study must be planned around feasibility objectives rather than treated as a small, definitive effectiveness trial.

Use AI to identify what must be learned before committing to the main investigation. A valuable pilot may reveal problems that require substantial changes, and discovering those problems early can be more scientifically useful than obtaining an encouraging but imprecise intervention estimate.

10 · Sources and Further Reading

Sources and Further Reading

11 · Cite this Guide

How to Cite This Guide

This guide is intended to be read, shared, and used in research, teaching, and academic work. If you draw on its ideas, explanations, or other content, please acknowledge the source by citing the guide. Doing so gives appropriate credit and helps your readers locate the original resource.

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