Manuel B. Garcia

Manuel B. Garcia serves as the Senior Director for Educational Technology and Digital Learning at FEU Institute of Technology, Manila, Philippines. Read More

Contact Info

1607, FEU Tech Building,
P. Paredes St, Sampaloc,
Manila, Philippines
mbgarcia@feutech.edu.ph

Follow Me

Can AI Use Conflict With Participant Expectations Even When It Is Technically Permitted?

An AI-assisted research activity may comply with technical permissions or contractual conditions while still conflicting with what participants reasonably expected when sharing their information. Learn how to evaluate participant expectations, distinguish legal permission from ethical acceptability, and maintain trust through appropriate disclosure and safeguards.

319
AI Use and Research Participant Expectations Guide 319 of 1196
01 · The Question

Can AI Use Be Ethically Questionable Even When the Researcher Is Allowed to Use It?

You are conducting interviews with university instructors about their experiences with institutional policies concerning generative AI. Participants have agreed to be interviewed, and the consent form explains that their responses will be analyzed for research purposes.

Your university provides access to an approved AI platform, and its contractual arrangements permit certain categories of research data processing. You decide to use the system to help organize interview transcripts and identify preliminary analytical patterns.

From an institutional and technical perspective, the arrangement may be permitted. However, imagine that a participant later discovers that their interview was processed by an AI system.

The participant responds, "I agreed to share my experiences with your research team. I did not realize that an AI system would analyze what I said."

The researcher may have complied with the available technical permissions, but the participant's reaction raises a different question. Does having permission to use AI necessarily mean that its use is consistent with what participants understood and reasonably expected?

02 · The Short Answer

Yes, Technical Permission and Participant Expectations Can Differ

In Brief

AI use can conflict with research participant expectations even when a particular processing arrangement is technically permitted or institutionally authorized. Participants may have expectations about who will access their information, how it will be analyzed, and whether automated systems will be involved. Researchers should consider these expectations alongside formal consent, applicable data-protection requirements, and institutional authorization.

A technically permitted activity is not automatically ethically inappropriate, but permission alone does not resolve every concern about transparency, trust, or respect for participants. The relevant question is whether the proposed AI use is consistent with the research relationship and the information participants were given.

03 · What You Need to Know

Why Participant Expectations Matter in AI-Assisted Research

What Are Participant Expectations in Research?

Participant expectations concern what individuals understand or reasonably anticipate about their involvement in a research study.

These expectations may include who will conduct the research, what information will be collected, who will have access to it, how it will be analyzed, and how the findings will be reported.

They are influenced by consent materials, recruitment explanations, institutional relationships, previous research experiences, and the circumstances under which information is shared.

For example, a university instructor who agrees to a confidential interview may expect the research team to examine the transcript using established qualitative analytical procedures.

The participant may not necessarily expect the transcript to be submitted to an external generative AI service, even when that service operates under contractual confidentiality protections.

However, researchers should not assume that every participant opposes AI processing. Some may welcome its use, while others may have reservations or require additional explanation.

The ethical task is to consider reasonable expectations without treating any hypothetical reaction as representative of the entire participant population.

Technical Permission Is Not the Same as Ethical Acceptability

Researchers may obtain permission to use an AI system through an institutional subscription, data processing agreement, or approved research protocol.

These permissions establish important conditions, but they do not necessarily address every aspect of the participant's understanding of the research.

Technical or institutional permission Authorization to use a particular system or processing arrangement under specified conditions.
Participant expectations What participants reasonably understand or anticipate about how their information will be handled.

For example, an institution may authorize an enterprise AI platform to process certain research records. Nevertheless, a participant may have understood that their interview would be examined only by human researchers.

That difference does not automatically establish a consent violation or prove that the processing is unlawful. It does, however, provide a reason to examine whether the participant information was sufficiently clear and whether the processing respects the research relationship.

Researchers should distinguish legal compliance, institutional authorization, and ethical justification rather than treating them as interchangeable.

Why Contextual Integrity Is Relevant

Helen Nissenbaum's theory of contextual integrity provides a useful framework for examining whether information flows are appropriate within particular social contexts.

The framework considers how information moves among actors according to contextual norms, including the nature of the information, the parties involved, and the conditions governing its transmission.

Applied to research, this perspective suggests that the ethical significance of data processing depends partly on the circumstances in which participants provided their information.

For example, a participant may willingly discuss sensitive professional experiences with a researcher under an expectation of confidentiality. The same participant may have different expectations about submitting those experiences to an AI provider.

The information itself has not necessarily changed, but the actors and conditions involved in processing it may have.

Contextual integrity does not establish a universal prohibition against AI processing. Rather, it provides a way to examine whether the proposed information flow is appropriate within the research context.

Nissenbaum (2004) discusses privacy as contextual integrity, emphasizing that privacy cannot be understood solely through whether information is secret or disclosed.

What Participant Expectations Might AI Affect?

AI may change different aspects of how participants understand the research process.

Expectation Possible AI-Related Difference Ethical Question
Who accesses the information An external AI provider becomes involved in processing. Was this arrangement adequately communicated and authorized?
Who interprets responses AI generates preliminary analytical categories. Do participants understand the role of automated analysis?
What information is examined AI processes complete records rather than selected relevant excerpts. Is the processing consistent with the stated research purpose?
What characteristics are inferred AI suggests personal attributes not explicitly provided. Would participants reasonably anticipate these inferences?
How information is protected Data are processed under additional provider arrangements. Are confidentiality assurances accurate and sufficiently clear?
How the research interaction occurs An AI chatbot replaces or supplements a human interviewer. Do participants understand the nature of the interaction?

These differences may or may not create an ethical problem in a particular study. Their significance depends on what participants were told, the research purpose, applicable permissions, and potential consequences.

Can Broad Consent Language Cover AI Processing?

Consent forms sometimes state that participant information will be used for research analysis without specifying every analytical technique.

Whether such language permits a particular AI-assisted activity depends on the governing ethics and legal framework, the scope of consent, and the approved protocol.

Researchers should avoid assuming that broad language automatically authorizes any future processing method.

However, they should also avoid claiming that every software change necessarily requires renewed consent.

The more important question is whether the proposed AI use materially changes the information flow, risks, or purposes participants were informed about.

Where the answer is uncertain, researchers should seek guidance from the appropriate institutional authority.

Formal research participation consent should also be distinguished from the legal basis for personal data processing, which may not be identical under every data-protection framework.

Why Participants May Care Who or What Analyzes Their Responses

Participants may regard the identity and role of the analyst as relevant to their willingness to share information.

For example, an instructor discussing a sensitive disagreement with university administrators may be comfortable speaking to a researcher who has explained the confidentiality procedures.

The same instructor may have reservations about an automated system processing the transcript, particularly if the provider's role or data retention arrangements are unclear.

Other participants may be more concerned about how AI interprets their statements than about where the data are processed.

They may worry that a model will classify their experiences inaccurately or infer characteristics they did not intend to disclose.

Researchers should not dismiss these concerns simply because the AI system is technically capable of performing the task.

At the same time, participant expectations should be investigated or considered contextually rather than invented by the researcher or AI model.

AI Can Change the Meaning of Confidentiality Assurances

Researchers often assure participants that their information will be kept confidential and accessed only under specified conditions.

When AI is introduced, the researcher should determine whether those assurances remain accurate.

For example, a statement that "only the research team will access your interview transcripts" may be difficult to reconcile with a proposed arrangement in which an external provider processes the full transcripts, depending on the wording and technical conditions.

However, external processing does not automatically mean that information becomes public or that confidentiality has been breached.

An authorized service may operate under contractual restrictions and technical safeguards.

The ethical concern is whether the researcher's explanation accurately reflects the processing arrangement and whether participants have been given information appropriate to the decision they are making.

Researchers should examine the AI provider's role as a possible recipient or processor of research data before making confidentiality assurances.

Does AI Use Need to Be Explained in Technical Detail?

Participant information should be sufficiently clear to support an informed decision, but it need not reproduce the complete technical architecture of an AI system.

For example, participants may benefit from knowing whether their interview responses will be processed by an external AI service, what the system will be used for, and what safeguards apply.

They may not need a detailed explanation of model parameters or computational architecture when those details do not materially affect their participation.

The appropriate level of detail depends on the proposed activity and the information relevant to participants' decisions.

Researchers should avoid both extremes: concealing material processing arrangements behind vague terminology and overwhelming participants with technical information that obscures the practical implications.

Clarity is particularly important when participants have different levels of familiarity with generative AI.

How Should Researchers Describe AI Use to Participants?

A useful explanation identifies the role of AI, the information it will process, and the safeguards relevant to the participant.

For example, a study may propose using an authorized AI system to help organize de-identified interview excerpts while retaining researcher responsibility for interpretation.

Illustrative Participant Information

Explaining AI-Assisted Interview Analysis

"Selected portions of interview transcripts may be processed using a generative AI system approved by the university for this research purpose. Before processing, the research team will remove direct identifiers and review contextual details that could identify participants. The AI system will assist with preliminary organization of the material, but researchers will review the original transcripts and make the final analytical decisions. The processing will follow the data protection and confidentiality arrangements approved for the study."

This wording is illustrative and should only be used when the described authorization and safeguards actually exist.

Researchers should follow institutional guidance concerning whether additional information, participant options, or specific consent provisions are required.

Can AI Use Conflict With Expectations Without Violating the Consent Form?

Potentially. Formal consent documentation may satisfy applicable requirements while leaving participants with assumptions that differ from the researcher's intended practices.

For example, a consent form may broadly authorize analysis using approved research technologies. Nevertheless, participants may not realize that this includes generative AI.

This does not automatically invalidate the consent or establish misconduct.

However, it may indicate that additional explanation would support transparency and respect for participants.

The ethical significance depends on whether the difference concerns material information, the potential consequences, and the requirements governing the study.

Researchers should not treat the absence of an explicit prohibition as sufficient evidence that participants would reasonably expect every permitted activity.

Should Researchers Ask Participants Whether They Accept AI Analysis?

In some studies, asking participants about AI processing may help clarify expectations and inform consent procedures.

For example, a research team might consult representatives of the intended participant population when developing information materials for a study involving sensitive interviews.

Such consultation may reveal terminology that participants find confusing or information they consider important.

However, consultation with a small number of individuals does not necessarily establish the preferences of every future participant.

Nor should researchers assume that an informal expression of comfort with AI substitutes for the consent and authorization requirements governing the study.

Where participant choice about AI processing is offered, the research team should ensure that the options are genuine and operationally feasible.

For example, offering an opt-out from AI processing would be misleading if the research workflow cannot actually accommodate it.

How Can AI Generate Inferences That Exceed Participant Expectations?

Participants may agree to provide information about a particular topic without anticipating that researchers will infer additional personal characteristics.

For example, instructors may consent to interviews about their decisions concerning generative AI in teaching.

An AI system might subsequently generate speculative interpretations about participants' professional competence, emotional states, or willingness to comply with institutional rules.

These inferences may exceed the intended research purpose and may not be supported by the data.

The ethical concern is not resolved simply because the inferences were derived from information participants voluntarily provided.

Researchers should consider whether AI-generated sensitive inferences are necessary, authorized, and consistent with what participants were told.

Where the inferences are unnecessary or unjustified, they should not be generated or used merely because the model can produce them.

Can Participant Expectations Differ Across Research Contexts?

Yes. Expectations may differ according to the research topic, participant population, institutional setting, and relationships involved.

For example, participants in a study explicitly examining AI-mediated communication may reasonably anticipate more extensive AI involvement than participants in a confidential interview study unrelated to AI.

Similarly, individuals discussing publicly available professional practices may have different expectations from those describing sensitive workplace conflicts.

Researchers should not assume that one disclosure statement will be equally appropriate for every study.

Contextual evaluation is necessary because participants' understanding of acceptable information flows may depend on why they provided the information and who they expected to use it.

However, researchers should avoid stereotyping participant groups or predicting their preferences solely from demographic characteristics.

How Should You Prompt AI to Review Participant Expectation Concerns?

AI can help identify potential differences between the described research procedures and what participants may reasonably understand.

However, the model cannot establish actual participant expectations without evidence from the relevant population.

Illustrative AI Prompt

Reviewing AI Use Against Participant Information and Expectations

"I am reviewing whether proposed generative AI use is consistent with the information given to research participants. I will provide the study purpose, participant information sheet, consent language, proposed AI workflow, data categories, and verified provider conditions. Identify possible differences between what the materials communicate and what the proposed processing will involve. Examine expectations concerning data recipients, confidentiality, automated analysis, sensitive inferences, and researcher oversight. Distinguish confirmed inconsistencies from hypothetical participant concerns. Suggest questions for institutional ethics review and possible improvements to participant information. Do not claim to know how actual participants will feel or declare the processing legally compliant."

This prompt can support a preliminary review of the materials, but any substantive concerns should be evaluated through the appropriate institutional process.

Researchers should not upload identifiable participant information to an unauthorized AI service while seeking advice about whether such processing is appropriate.

What If Participants Object to AI Use?

If participants express concerns about AI processing, researchers should respond according to the study's consent arrangements, institutional requirements, and the stage of the research.

For example, a participant may ask whether their interview will be processed by an external AI service or whether they can decline that form of analysis.

The researcher should provide accurate information rather than make assurances that have not been verified.

Whether the participant can withdraw particular data, request an alternative processing arrangement, or exercise other rights depends on the applicable consent conditions and legal framework.

Researchers should not promise that information can always be withdrawn after analysis or that every provider can immediately delete all previously processed data.

Where the concern reveals a possible mismatch between the approved protocol and actual processing, the researcher should consult the appropriate institutional authority.

What If AI Use Was Introduced After Participants Consented?

Introducing AI after data collection may create new questions about participant expectations because the original information materials may not have described the proposed processing.

For example, a researcher may have obtained consent for interviews analyzed by the research team but later decide to use an external AI service.

The researcher should review whether the proposed change is covered by the original protocol and consent arrangements before implementing it.

Depending on institutional requirements, the change may require notification, amendment, additional safeguards, or further participant information.

Researchers should follow the applicable procedures for introducing AI after ethics approval rather than assuming that an unchanged research question makes the new processing arrangement ethically equivalent.

Why Trust Matters Beyond Formal Compliance

Research depends partly on participants' willingness to provide information under the conditions explained to them.

When participants discover an unexpected use of their information, they may question whether the research team accurately represented the study, even if the processing arrangement was technically permitted.

Such concerns can affect confidence in the research relationship and, potentially, willingness to participate in future studies.

However, researchers should not assume that AI involvement necessarily reduces trust. Participants may evaluate AI use differently depending on the purpose, transparency, safeguards, and their own experiences.

The ethical responsibility is to provide appropriate information and avoid creating a misleading impression about how the research will be conducted.

Respect for participants should not be reduced to satisfying the minimum wording of a consent document when material aspects of the processing may remain unclear.

04 · A Practical Example

When Institutionally Permitted AI Analysis Surprises a Research Participant

Hypothetical Example

Interview Analysis Under an Authorized AI Arrangement

A university researcher conducts interviews with instructors about institutional expectations concerning generative AI.

The university has authorized a particular AI service for specified research processing activities. The research team plans to use it to organize de-identified interview excerpts.

The consent materials explain that interviews will be analyzed for research purposes but do not explicitly describe the AI-assisted processing arrangement.

Step 1: Identify the formal authorization The researcher verifies that the AI service is permitted for the relevant data category and proposed processing purpose.
Step 2: Examine participant information The researcher reviews whether the consent materials accurately explain who will process the data and how the analysis will be conducted.
Step 3: Recognize the possible expectation gap The researcher considers that some participants may interpret "research team analysis" as excluding automated processing by an external provider.
Step 4: Seek an institutional determination The researcher consults the appropriate ethics or data protection office about whether additional explanation or changes to the participant information materials are needed.
Step 5: Clarify the AI-assisted procedure Where required, the researcher revises the materials to describe the role of AI, the data involved, and the verified safeguards in understandable language.
Step 6: Respect the approved participant arrangements The research team implements the processing only under authorized conditions and follows the applicable procedures for participant questions, objections, or withdrawal.

The hypothetical concern is not that an authorized AI provider necessarily mishandles the data. It is that participants may not have understood the processing arrangement in the same way as the researcher.

Addressing that difference through appropriate information and institutional review may support ethical transparency without assuming that every participant has identical expectations about AI.

05 · What Researchers Often Get Wrong

Common Misconceptions About AI Use and Participant Expectations

Misconception

If AI Use Is Technically Permitted, Participants' Expectations Are Irrelevant

Formal permission is important but does not necessarily address every concern about transparency, participant understanding, or the appropriateness of information flows within the research relationship.

Misconception

A Broad Consent Statement Automatically Covers Every AI Processing Method

The scope of consent and authorization depends on the applicable framework and the information provided. Researchers should examine whether consequential new processing arrangements are appropriately covered.

Misconception

Every Participant Will Object to AI Analyzing Their Information

Participant attitudes may vary. Researchers should not infer universal discomfort or acceptance without evidence from the relevant context.

Misconception

Participants Only Need to Know Whether Their Names Will Be Removed

Participants may also have relevant expectations about data recipients, processing purposes, automated analysis, retention, and possible inferences. Removing names does not address every concern.

Misconception

Explaining AI Use Requires Teaching Participants How Language Models Work

Participant information should focus on material aspects of the proposed research activity. Excessive technical detail may obscure rather than clarify what the system will do with the information.

Misconception

Institutional Authorization Automatically Resolves Every Ethical Concern

An authorized processing arrangement may still warrant consideration of participant understanding, contextual expectations, and the accuracy of consent materials. Different forms of permission serve different purposes.

06 · What This Means for You

Consider What Participants Understood, Not Only What the System Allows

When planning AI-assisted research, examine the proposed processing from the participant's perspective as well as the institution's.

Identify what participants were told about data access, analysis, confidentiality, and the involvement of external services. Then compare those explanations with what the AI-assisted workflow will actually involve.

A Simple Decision Framework

If AI use is clearly described and appropriately authorized
Implement the activity within the approved conditions while maintaining accurate participant information and safeguards.
If consent materials describe only researcher-led analysis
Determine whether the proposed AI processing is covered or whether clarification, amendment, or additional participant information is needed.
If participants may misunderstand the AI provider's role
Use accessible language to explain the relevant information flow and verified safeguards.
If AI will generate additional sensitive inferences
Evaluate whether the inferences are necessary, authorized, and consistent with the stated research purpose.
If participants raise objections or questions
Provide accurate information and follow the applicable consent, withdrawal, and institutional procedures.

Document any material differences identified between the participant information and the proposed processing arrangement, together with the institutional determination and resulting safeguards.

The objective is not to obtain participant approval for every minor software operation. It is to avoid introducing consequential processing arrangements that participants were not adequately informed about.

07 · A Quick Checklist

Before Using AI With Information Provided by Research Participants

Review the proposed activity against participant expectations:
Identify what participants were told about who would access and analyze their information.
Determine whether the proposed AI processing introduces an additional provider or information flow.
Check whether the AI-assisted purpose is consistent with the approved research objectives and participant information.
Review whether confidentiality statements accurately describe the actual processing arrangement.
Consider whether AI will generate personal characteristics or inferences beyond those participants knowingly provided.
Use accessible explanations of AI involvement rather than vague or unnecessarily technical statements.
Verify the applicable institutional and data-protection authorization independently of participant expectations.
Seek appropriate guidance when the existing consent arrangements may not cover the proposed processing.
Ensure that any participant choices or assurances offered can actually be honored by the research workflow.
08 · Frequently Asked Questions

Frequently Asked Questions About AI and Research Participant Expectations

Can AI use be unethical even if the university allows it?

Potentially. Institutional permission does not automatically resolve every concern about participant understanding, confidentiality, or the appropriateness of the proposed information flow. The actual circumstances require evaluation.

Do participants need to know that AI will analyze their interviews?

Researchers should assess whether the proposed AI processing is material to informed participation and whether applicable institutional or legal requirements call for disclosure. Participant information should accurately describe relevant research procedures.

Does general consent for data analysis automatically authorize AI analysis?

Not necessarily. The answer depends on the scope of consent, approved protocol, applicable legal basis, and processing arrangements. Researchers should obtain an institutional determination when the coverage is uncertain.

What is contextual integrity in research privacy?

Contextual integrity is a framework associated with Helen Nissenbaum that evaluates information flows according to the social context, actors, information involved, and norms governing transmission. It can help researchers examine whether AI processing fits participants' expectations.

Does using an enterprise AI service eliminate participant expectation concerns?

No. Enterprise safeguards may address important processing risks, but researchers should still consider whether the activity is consistent with participant information, consent arrangements, and the approved research purpose.

Can participants object to AI processing of their research data?

Participants may raise concerns or exercise rights available under the applicable consent and legal framework. The research team should explain the actual arrangements and follow the relevant institutional procedures.

Must researchers obtain new consent whenever they change AI tools?

Not automatically. The requirement depends on whether the change materially affects the authorized processing, participant information, or risks. The appropriate institutional authority should determine the necessary procedure.

Can AI generate information that participants did not expect researchers to collect?

Yes. AI may infer characteristics from existing data that participants did not explicitly provide. Researchers should evaluate whether such inferences are necessary, justified, and consistent with the study's purpose and authorization.

How can researchers explain AI use without overwhelming participants?

Explain what AI will do, what information it will process, whether external services are involved, and what safeguards apply. Focus on information relevant to participation rather than unnecessary technical details.

09 · The Bottom Line

Permission to Use AI Does Not Automatically Mean Participants Expected It

The Bottom Line

Generative AI use may be technically permitted while still raising ethical questions about what research participants understood, expected, and agreed to when sharing their information. Researchers should evaluate these expectations alongside formal consent, institutional authorization, and data-protection requirements.

Use AI only under appropriate conditions, explain material processing arrangements clearly, and avoid assuming that technical permission resolves every concern about the research relationship. Ethical research requires more than asking whether a system is allowed to process information. It also requires considering whether that processing is consistent with the trust under which the information was provided.

10 · Sources and Further Reading

Sources on Participant Expectations, Privacy, and Informed Consent

11 · Cite this Guide

How to Cite This Guide

This guide is intended to be read, shared, and used in research, teaching, and academic work. If you draw on its ideas, explanations, or other content, please acknowledge the source by citing the guide. Doing so gives appropriate credit and helps your readers locate the original resource.

Has the Field Guide helped your research?

If a guide helped clarify a question, inform a research decision, or move your work forward, I would love to hear about your experience. Your story may also help other researchers discover the Field Guide.

Share Your Experience
Takes only a few minutes