01 · The Question
Does Plagiarism Apply to Visual and Conceptual Research Materials?
You find a figure that explains a theory perfectly, a table that organizes evidence elegantly, or a conceptual model that fits your study. Instead of copying the image directly, you redraw it using your own colors and layout. Is it now yours?
Not necessarily. Plagiarism is not confined to sentences. A figure, table, framework, or conceptual model can embody another person's ideas, results, structure, or creative expression. Changing its appearance may alter the presentation without changing its intellectual provenance.
03 · What You Need to Know
A Visual Can Carry Intellectual Content Just as Prose Does
Plagiarism is broader than copying words
The U.S. Office of Research Integrity defines plagiarism within its research-misconduct framework as appropriation of another person's ideas, processes, results, or words without appropriate credit. ORI's educational material likewise describes plagiarism more broadly than textual copying and discusses appropriation of ideas, methods, images, processes, structures, and design elements. A research contribution therefore does not become attribution-free merely because it appears visually rather than as prose.
A figure may communicate research results. A conceptual model may embody a theoretical argument. A framework may organize concepts in a distinctive relationship. A table may contain another researcher's data, synthesis, categorization, or intellectual organization. What requires attribution depends on what you are actually taking.
Exact reproduction is the clearest case
If you place another author's figure or table into your manuscript substantially as it appeared in the source, readers should not be left to believe that you created it. Appropriate attribution is necessary.
However, attribution does not answer every question. An exact reproduction may also involve copyright or licensing conditions. The U.S. Copyright Office explains that copyright protects original expression, while ideas, procedures, processes, systems, methods of operation, concepts, principles, and discoveries are not protected merely as such. The distinction between an underlying idea and its particular expression is therefore important.
Redrawing a figure does not erase its intellectual origin
Researchers sometimes assume that recreating a diagram in PowerPoint, changing the colors, replacing circles with rectangles, or moving arrows around produces an original figure. Visually, it may be a new file. Intellectually, it may still be an adaptation of someone else's work.
If the relationships, organization, categories, or conceptual structure came from an identifiable source, that provenance should not disappear merely because you reconstructed the artwork yourself. This follows the same principle that allows an idea to be plagiarized without copying its wording.
Reproduced
The original figure, table, or other material is copied substantially as it appeared in the source.
Adapted
The source material has been modified, reorganized, redrawn, translated, shortened, expanded, or otherwise changed while remaining recognizably derived from it.
Adaptation still requires intellectual attribution
Suppose you take a published conceptual model containing six constructs and their proposed relationships. You remove one construct, add another, and redraw the model in a different visual style. Your modifications may represent a genuine contribution, but the underlying model did not originate entirely with you.
A transparent presentation can distinguish the original contribution from your adaptation. Depending on disciplinary and publisher conventions, wording such as "adapted from" may be appropriate, together with a citation to the source. The exact attribution format should follow the relevant citation style and publication requirements.
Creating a new figure from someone else's data still requires citation
There is another variation. Instead of copying a published chart, you take numerical results from another study and create an entirely new visualization. The graphical expression may be yours, but the underlying results are not.
ORI's definition explicitly includes another person's results among the contributions that can be appropriated without appropriate credit. A newly designed graph therefore does not remove the obligation to identify the source of the data or results on which it is based.
Tables can contain different kinds of borrowed material
A table deserves more careful analysis than simply asking whether its borders and fonts match the source. Its cells may contain published numerical results, quotations, classifications, synthesized findings, or factual information assembled by another author.
If you reproduce a table, attribution is straightforwardly relevant. If you build a new table from several sources, cite those sources in a way that allows readers to identify where the information came from. If you independently compile public facts, the attribution question may differ again.
Copyright can also treat factual information differently from an author's particular selection or arrangement. Under U.S. regulations, ideas, methods, systems, and information that is common property are not protected merely as such, while original expression may be protected. Copyright treatment can differ internationally, so researchers should not assume that one jurisdiction's rules apply universally.
Frameworks and conceptual models are primarily intellectual contributions
A conceptual framework may consist of familiar concepts, yet the researcher's contribution may lie in selecting those concepts, defining particular relationships among them, or proposing a new explanatory structure.
Recreating that framework in your own visual style therefore does not necessarily make the conceptual contribution yours. If your model was materially derived from another researcher's framework, identify that intellectual lineage. If you substantially modify it, distinguish what you inherited from what you added.
This is closely related to using another researcher's methodological contribution: reuse itself may be legitimate, but provenance should not be misrepresented.
Citation and copyright permission solve different problems
Citation
Addresses scholarly attribution by identifying the source of the material or intellectual contribution.
Permission or another legal basis
Addresses whether copyright-protected material may legally be reproduced or adapted in the intended circumstances.
A citation is not a copyright license. Conversely, receiving permission to reproduce a figure does not mean you should omit attribution and present it as your creation.
The U.S. Copyright Office explains that fair use can permit some unlicensed uses for purposes including scholarship and research, but it is a case-specific analysis based on statutory factors. It expressly cautions that there is no predetermined percentage or amount that is automatically safe. Other countries have different copyright exceptions.
Watch Out
Do not assume that "for academic purposes" automatically means you may reproduce any copyrighted figure or table. Research and scholarship can be relevant to copyright exceptions, but they do not create an unlimited exemption from copyright law or publisher licensing conditions.
The source may not own the copyright you need
Publication can complicate matters further. Depending on the publication agreement, the author may have retained copyright, transferred certain rights to a publisher, or published the material under a license such as a Creative Commons license.
Before reproducing or adapting a published figure or table, check the actual rights information attached to the work rather than assuming that the person you are citing necessarily controls all reuse rights.
When the material came from your own earlier publication, the attribution question changes again, but copyright may remain relevant. The separate issue of reusing your own previously published figure or table requires checking both prior-publication transparency and reuse rights.
07 · A Quick Checklist
Check a Figure, Table, Framework, or Model Before Reusing It
Before including borrowed or adapted material, check:
Did I create the intellectual content myself, or did its data, relationships, categories, structure, or model come from another source?
Have I cited the original source rather than implying that redrawing or reformatting made the contribution mine?
Have I clearly distinguished a reproduction from an adaptation?
If I created a new graph from published data, have I identified the source of those data or results?
Have I checked the copyright or licensing information associated with the original material?
If permission is required, have I obtained it from the appropriate rights holder rather than assuming the cited author controls the rights?
If I am relying on a copyright exception, have I checked the law applicable to my intended use and jurisdiction?
Can a reader distinguish clearly between the source's contribution and my own modifications?