Journal Articles
Location-Based Marketing Using Mobile Geofencing: Lessons Learned from a User-Centered Application Development Research
International Journal of Technology Marketing, Volume 17, Issue 1, pages 1-29, (2022)
doi 10.1504/IJTMKT.2022.10047566 | Citations: 12
This is a post-peer-review, pre-copyedit version of an article published in the International Journal of Technology Marketing. The final authenticated version is available online at: https://doi.org/10.1504/IJTMKT.2022.10047566.
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Open in a new tabCite this paper
Garcia, M. B. (2022). Location-Based Marketing Using Mobile Geofencing: Lessons Learned from a User-Centered Application Development Research. International Journal of Technology Marketing, 17(1), 1-29. https://doi.org/10.1504/IJTMKT.2022.10047566.
RECEIVED
May 08 2021
REVISED
Dec 13 2021
PUBLISHED
Nov 30 2022
LINK
https://doi.org/10.1504/IJTMKT.2022.10047566