Manuel B. Garcia is a professor of information technology and the founding director of the Educational Innovation and Technology Hub (EdITH) at FEU Institute of Technology, Manila, Philippines. Read More

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1607, FEU Tech Building,
P. Paredes St, Sampaloc,
Manila, Philippines
mbgarcia@feutech.edu.ph

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Location-Based Marketing Using Mobile Geofencing: Lessons Learned from a User-Centered Application Development Research
Journal Articles

Location-Based Marketing Using Mobile Geofencing: Lessons Learned from a User-Centered Application Development Research

International Journal of Technology Marketing, Volume 17, Issue 1, pages 1-29, (2022)

doi 10.1504/IJTMKT.2022.10047566 | Citations: 8

Garcia, M. B. iD
Corresponding Author

Garcia, Manuel B.

mbgarcia@feutech.edu.ph iD 0000-0003-2615-422X

College of Computer Studies, FEU Institute of Technology, Philippines

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This is a post-peer-review, pre-copyedit version of an article published in the International Journal of Technology Marketing. The final authenticated version is available online at: https://doi.org/10.1504/IJTMKT.2022.10047566.

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Cite this paper

Garcia, M. B. (2022). Location-Based Marketing Using Mobile Geofencing: Lessons Learned from a User-Centered Application Development Research. International Journal of Technology Marketing, 17(1), 1-29. https://doi.org/10.1504/IJTMKT.2022.10047566.

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RECEIVED

May 08 2021

REVISED

Dec 13 2021

PUBLISHED

Nov 30 2022

DOI

https://doi.org/10.1504/IJTMKT.2022.10047566

Authors

Garcia, Manuel B.

College of Computer Studies

FEU Institute of Technology, Philippines

iD 0000-0003-2615-422X

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